Rise of local brands
Long before the supermarkets made their way into the our economy, the 'baniya' was the man you would trust. Inspite of his tampered weigh-scale and adulterated chilly powder, women (who continue to be the decision makers of the household, irrespective of the times we live in) had this unshakable belief that the 'baniya' would provide the purest form of the item they had asked for. It took little time for the people to move to the mall culture. Big Bazaars and Megamarts struck at the right time and expanded to all major hubs of business in the country. Goods were sold at unbelievable prices and parking around these 'market-places'(It actually is just a big bazaar... someday I will write a page of criticism for the chain) was impossible to find. Shopping bags were now filled with things you bought either to try or because they were ' on-offer '. The essentials were still being sourced from the local store. Major business houses woke from their slumber an